Partners such as resellers, installers, or service providers, look to their suppliers to be the experts in their field, and to provide support for technical sales and customer service.
An enterprise application designed to support partner productivity by streamlining processes is a great way to deliver this support.
Such a partner portal that provides technical product information and training, as well as marketing resources and sales information, can deliver several benefits for both the supplier and partner:
- Provide a scalable sales channel for local and international markets
A portal that supports new partner on-boarding and training provides an efficient tool for building the sales channel both locally and internationally. - Optimise partner productivity
Streamlining processes for partners reduces administrative overheads for both the supplier and partner. - Drive profitable growth within existing sales channels
Simplifying access to training and technical information supports partner engagement and reduces errors. - Win partner loyalty
20% of partners derive more than half of their business from their favoured supplier. Partner loyalty is driven by good technical support and short response times.
Examples where technical information supports partner sales
Technical information delivered through partner portals can provide value the following ways:
- Provide partner’s service technicians with access to up-to-date installation and maintenance information.
Reduce installation and maintenance errors, so improving partner productivity and customer satisfaction.
Replacement parts can be ordered directly from within the portal. - Easy access to training and certification programs
Partners are keen to invest in vendor training to improve productivity, and ensure customer satisfaction. - Entering new markets using a local partner
Local partners know their market intimately. Portals provide two-way communications to enable collaboration.
Providing training and technical content in the local language reinforces a vendor’s commitment to the market.
Benefits of using a dedicated technical authoring resource
To be effective, technical information must be accurate and up to date. This requires a robust process to create, publish and maintain content that meets the organisation’s requirements.
Using a dedicated technical authoring resource is a cost effective way to ensure that you have the capabilities and capacity to deliver high-quality content consistently. This approach frees costly developers to focus on what they do best – making great applications.
The latest technical communications tools and methodologies, such as single-sourcing, can reduce production and translation costs by up to 30%. In addition, using an appropriate tool chain that incorporates XML content, and automated publishing, provides a high degree of flexibility while saving time and improving quality.
doc-department – your technical communications partner
doc-department’s alternative approach to technical authoring gives companies the confidence to offer technical information as part of their service.
- Our in-house technical authors are always available to meet your requirements
- Our trained documentation and illustration specialists work in teams to provide you with a complete service
- We use the latest XML authoring and publishing technologies to give you the flexibility you need to meet your customers’ requirements
Technical information delivers benefits to enterprise applications
Accessing technical product information from within an enterprise productivity application can further streamline processes and enhance the benefits of an enterprise application.
doc-department gives enterprise application development companies the capability to offer this service as an addition to existing solutions.
