4. Information design
To create information that really works, it needs to be designed. Within our niche field, best practices have emerged over the years and 3di has become an expert at knowing how to combine and deploy these for our customers. We have proven Information Models for solving the needs that you’ll have, and we’ll adapt these based on Discovery sessions and reviewing any current documentation. We’ll be recommending a flexible, modular mix of text, graphics, illustrations, and video to be used across the range of outputs you’ll need.
5. Content marketing
Your technical and user documentation can be a powerful contributor to your content marketing strategy. We design and create information that can support the buying process, onboarding, day-to-day use and throughout the customer lifecycle.
6. Content analytics
Our design expertise ensures we focus on creating information that’s really needed. After it’s published, we use a range of techniques to check how the content is actually being used. The more we understand about the impact of the content, the easier it will be to deliver the returns on investment you expect. 3di will be able to focus our time on the content that matters, and recommend what’s worth writing, translating and publishing.