Inbound marketing Category

• Partner communications

  18th May 2016 | Content distribution, Creating content, Inbound marketing, Online documentation, Product information | George Lewis | Comments Off on Partner communications

  Partners, for example, distributors, resellers, installers, or service providers, look to their suppliers to be the experts in their field, and to provide support for technical

• API documentation

  7th March 2016 | Content distribution, Creating content, Documentation in agile, Inbound marketing | George Lewis | Comments Off on API documentation

  Complete and accurate documentation is the most important factor for developers when using an API. It is considered even more important than service availability and response

• Your API deserves high-quality documentation

  2nd January 2016 | Inbound marketing, Self-service support, Technical authoring as a service | George Lewis | Comments Off on Your API deserves high-quality documentation

  Complete and accurate documentation is the most important factor for developers when using an API. It is considered even more important than service availability and response

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  Collaborative content and keeping users happy

  6th October 2015 | Creating content, Inbound marketing, Information design, Product information | Jenni Ajderian | 0

  Content creators come in all shapes and sizes, and from all sides of an organisation, but do these differences affect the user experience? Before we talk to our customers, should

• What are user documentation and technical documentation?

  24th July 2015 | Control costs, Documentation in agile, Inbound marketing, Online documentation, Product information, Technical authoring as a service | George Lewis | Comments Off on What are user documentation and technical documentation?

  Technical documentation refers to the documentation that describes how a product or service operates. For example, software code documentation, technical specifications and API

• How to create online documentation

  14th July 2015 | Content distribution, Inbound marketing, Online documentation, Self-service support | George Lewis | Comments Off on How to create online documentation

  88% of purchasers say they rely on technical product information to make a purchasing decision. Most customers trust the manufacture’s website (61%) over other sources of

• Technical documentation for inbound marketing

  14th July 2015 | Inbound marketing, Online documentation, Product information, Technical authoring as a service | George Lewis | Comments Off on Technical documentation for inbound marketing

  50% of content marketers say their biggest problem is creating content consistently, and according to a Content Marketing Institute study, 54% say that producing engaging content

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  Tailored product documentation using GitBook

  7th July 2015 | Content distribution, Creating content, Inbound marketing, Product information, Self-service support, Technical authoring as a service | George Lewis | Comments Off on Tailored product documentation using GitBook

  MaidSafe, the producers of the SAFE (Secure Access for Everyone) Network – a secure and fully decentralised data management service – wanted to provide a comprehensive

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  5 ways to use product documentation to support your inbound marketing strategy

  24th October 2014 | Content distribution, Control costs, Creating content, Improve flexibility, Inbound marketing, Product information | George Lewis | 0

  50% of content marketers say their biggest problem is creating content consistently, and 54% say that producing engaging content is a challenge, according to a Content Marketing

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  88% of customers rely on user docs for purchasing decision – who’s creating yours?

  14th July 2014 | Inbound marketing, Single sourcing, Technical authoring as a service | George Lewis | 0

  Technical product information is a decisive factor for purchasing decisions. According to a survey from IBM, customers say that high-quality technical product information is an